About PR after 2020
After 2020, landscape of our industry is totally different.
There is difference between PR for who already in this industry and PR for new comer.I think NOW we should more effort for PR to the new one. Today I will tell about How to PR for new comer.
Don’t you think we can’t see new faces these days? I think so.Then, I have been thought about this topics over nights, Then I found the answer!!!Now we are in the chasm.
That meaning new comers are belonging to different category, Early majority.So we need to understand that they have different character. And we need to prepare new strategy. After 2020, landscape of our industry is totally different.
There are 3 points that make your PR successful
１、Make daily use imagine
２、Don’t use too much inner community slang.
３、Make the bridge between blockchain industry and another industry.
First, Make daily use imagine.
We don’t need to explain too much about technology.Let’s think about iphone! I don’t know how iphone connect to the internet. I don’t know which kind of chip inside!!But I am using iphone. Because useful and stylish.For early majority,We need to explain how it will change will our life style What can we do with them?
Second , Don’t use too much inner community slang.Let’s think about this conversation
“I hope bitcoin will to the moon near future! I will keep hodl Bitcoin”
Do you think majority can understand this!? Of course NO!!!
I think you believe you are not the one! But we often don’t realize.Let’s use the normal language.
Third, Make the bridge between blockchain industry and another industry.
Let me introduce my successful PR campaign.I arranged talk session with famous influencer and blockchain player.
For example, I had Mr.Daido Manabe who is elected as 11 important people at the 30th anniversary special website of Apple’s Mac. He is the great creator who represents not only Japan but also world.
Ms.Yukosu, She is one of the most popular influencer in the millennium in Japan.
The point is they are the top player of each field. And they already have many followers. So through these session we can get new insights and new users from out side of the blockchain.
I ‘m very optimistic for the future of crypto currencies and blockchain :)
Let’s grow this industry together!
